The Ask: A Website That Matched the Science and Vision

When SeaChange Biochemistry approached us, their site still looked like it belonged to a company without a product line—because originally, it did.

“It looked like a startup site,” Sabrena Mackenzie (CEO) recalled. “When we set it up, we didn’t even have a product yet. It was more informational. Now we’re growing, launching SKUs, and reaching real customers. It was just time.”

After a disastrous first attempt with another agency that resulted in a full refund and zero usable work—“they didn’t listen, their design was off-target, and the communication was terrible”—SeaChange was understandably cautious.

They needed a clean slate and a team that could listen, adapt, and help them grow.

The Solution: A Ground-Up Rebuild in Framer

We scrapped the old site and started fresh in Framer—rebuilding the experience from the ground up with future scale, mobile performance, and brand storytelling in mind.

What We Delivered:

• Custom, scalable structure that can grow with SeaChange’s product roadmap

• A bold new visual identity using oceanic tones and parallax effects to match their innovation

• Mobile-optimized layouts with breakpoints built for real-world devices (not just scaled-down desktop)

• Intuitive navigation and content hierarchy to serve both B2B customers and science-first researchers

• A simplified CMS backend so the internal team could manage updates without a dev team

Sabrena summed up the difference this way:

“You guys listened. Your skills are better. It’s not ugly,” she said with a laugh.
“It was basically the opposite of our last experience—great communication, no defensiveness, and a clear understanding of the vision.”

Built to Perform on Every Screen

While most sites claim to be responsive, SeaChange’s new site was built intentionally for four device breakpoints—not just resized with media queries:

• Small smartphones

• Tablets

• Laptops

• Large desktop monitors

Every version was manually refined to ensure clarity, readability, and visual harmony. No clipped images. No broken padding. Just clean, functional layouts that work on real devices.

“Even my employees noticed. They said it looked more professional and appropriate. We’re just proud to share it now.”

What the Client Said

“This process was smoother and way more collaborative. You took feedback well. You weren’t defensive. And you were genuinely trying to shape our vague vision into something real—which is really hard to do.”

“Everyone I’ve shown it to has said the same thing: It looks clean, professional, and trustworthy. It finally feels like us.”

“I’d recommend CHECKS//MATES to anyone—just be clear, give feedback early, and don’t say ‘maybe.’ Say yes or no. These guys can handle it.”

Need a Site That Reflects Where You’re Going?

If your website still looks like day one—even though your business has grown—let’s build something that’s worthy of where you’re headed.